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Brand System · v1.0

Primary Mark

Logotype

On light

On dark

Amber

Alpha Founder Academy

Nav lockup

Format

Inline SVG

Viewbox

0 0 24 11 · 2.18:1 ratio

Color

currentColor — inherits from parent

Min size

13px height (nav) · 36px+ display

Concept

Alpha Founder Academy

α

Alpha

First. Primary. The founder who moves before everyone else.

f(a)

Function

Output is a function of input. You are what you build. The Academy is the operator.

AFA

Acronym

α · f · a — the institution is literally named after the mathematical relationship it teaches.

Color

Palette

Primary · Text · CTA

Near Black

#0a0a0a

Accent · Links · Icons

Amber

#0000ef

Background · Surface

Off White

#f5f5f2

Dividers · Rules

Border

#e0e0dc

Labels · Meta

Muted

#999999

Body · Secondary text

Dim

#555555

Typography

Type Scale

Hero

clamp(44–96px)

Bold · Leading 0.94

$1M By Graduation.

Section Heading

22px · Bold

Uppercase · Tight

Four Pillars of an AFA Education

Body

18px · Regular

Leading relaxed

World-class academics in two hours a day. An AI-native entrepreneurship education. Mentorship from founders who've done it. Graduate with a real business and a million dollars in the bank — or get every dollar of tuition back.

Label / Meta

11px · Uppercase

Letter-spacing 0.15em

Austin, TX · Fall 2026

Apply Now →

01 · 02 · 03

CTA Button

Typeface

Geist Mono

Source

Google Fonts / Vercel

Weights Used

400 · 500 · 700

Fallback

monospace

Layout

Grid System

1

2

3

4

0%

25%

50%

75%

col-span-1 · 25%Label columnSection titles, sidebar labels, spacers
col-span-2 · 50%Half widthIs This For You, Partners, Sponsors
col-span-3 · 75%Three quarterHero headline, CTA heading, content wells
col-span-4 · 100%Full widthSection header rows, full-bleed blocks

Voice

Tone & Language

Direct

No hedging, no softening. State things plainly. If something is hard, say it's hard. If the goal is $1M, say $1M — not 'significant revenue.'

Confident

Conviction without arrogance. We believe this works because we have evidence. Write like you've done this before.

Specific

Numbers over adjectives. '$10K by May' beats 'strong revenue.' '2 hours' beats 'efficient.' Specificity is credibility.

Challenging

The reader should feel slightly uncomfortable. That tension is the point. AFA is not for everyone — and the copy should make that clear.